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Number two

February 27, 2008

img_8442-iamnumber2.jpg
I’m number two.
Today’s number comes from a McDonalds ad in Ljubljana. Don’t know if this was a work of local adbusters or just high school kids killing time, but the subversion came out nice. Made me remember the advertising rule we were taught, that people only remember the first one, the winner, the largest etc. Like most people would remember Neil Armstrong but not know the name of Buzz Aldrin, the second person to walk on the moon. There is another possible reading to the number, to give “two” in Slovene slang means to break-up with someone…
Talking about visual subversions, click here to check out this scene from the flea market that can be read as a nasty comment on the pope, although I do onder if the guy actually noticed this juxtaposition :)

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