grasswire

Here is a little something I stumbled upon in one classic book on print advertising: the difference in the readability of text written in caps or lower case type. Apparently, we very much rely on the upper half of the words for word recognition. For best results, use Serif fonts set in upper and lower case as its readability is some 30 time better than for text set in all caps black letters.
Now go to work, after reading the text in upper pic try reading the text below that’s all caps :)